Originally known as Bushnell Performance Optics SA (Pty) Ltd, ULTiMO has grown and diversified over the years. Ultimo is a distributor of premium outdoor products and is primarily focused on the sports and outdoor enthusiast. From birding to hunting, from fashion to sports, if you just enjoy being outdoors, camping, boating or prefer to train indoors at the gym, ULTiMO has a product that suits you.

Ultimo has been dedicated to the marketing and distribution of leading international brands for 26 years and holds the exclusive distribution rights for the sub-Saharan and southern African regions for a variety of international brands.