In 1985, Will made Primos Yelpers a family business by hiring his cousin, Jimmy Primos, to manage the company. Will decided that hearing the calls work wasn’t enough. People had to see them work to believe it. “I hired a local videographer, Boyd Burrow, to come out in the turkey woods with me to create a video showing my calls at work,” says Primos. “The first video I put out was called Spring Turkey Hunting with Primos.”

The success of the video led Will to create the TRUTH series of videos, now a legendary series covering decades of turkey, deer, elk, predator and waterfowl hunting. The popularity of the videos soon led Will to the Outdoor Channel where the popular Primos’ TRUTH About Hunting TV show now airs. 

Despite all his successes with the company, Will didn’t make the mistake many young entrepreneurs make – he kept his day job. He continued working at the restaurant until 1989, using his salary to support his family so he could put everything he made from making game calls back into the company.

As the company grew, Will never stopped tinkering. “If something could be made better, we would.” From ground blinds to shooting sticks to trail cameras, the people of Primos led innovations in products through breakthrough design, quality workmanship and materials, and strict field-testing by expert hunters.

Today, Primos Hunting makes over 600 products with worldwide distribution through our headquarters in Flora, MS and our game call factory in Brookhaven, MS. And to this day, Will’s boyhood excitement for hunting and passion for making better products drive everything we do. From the Game Call Council to our latest TV Shows and Stream

The Language YouTube Videos, Will reminds us daily that at the end of the day, our company’s success comes down to quality, and a belief in what we’re doing. “Everyone here is a hunter. If we don’t use a product and don’t believe in it, we can’t sell it. If it’s not our heart and soul, we aren’t going to do it. We’re going to keep on caring about the products that we manufacture. Because the bottom line is, we are our own customer. That’s the foundation of the whole company.” And that’s why our call grows stronger every day.